Lekkco Featured on InspiredInsider Podcast: How to Build a Healthy Indulgence with Bram Bourgeois and Jennifer Lukas-Bourgeois of Lekkco

Apr 20, 2021

Bram Bourgeois and Jennifer Lukas-Bourgeois are the Co-founders of Lekkco, a brand of all-natural chocolate spread created from a 50-year-old Belgian recipe. Lekkco’s dark chocolate spread is nut-free, gluten-free, dairy-free, vegan, and non-GMO. It’s also low in sugar and calories, making it a guilt-free treat that everyone can indulge in without worry.

Bram and Jennifer found inspiration for Lekkco during their family trips to Belgium and created their company in 2017. Since then, they have built brand awareness, expanded their market reach, and developed a product line available at several large retailers in 42 major cities throughout the United States.

Here’s a glimpse of what you’ll learn:

  • Meet Bram Bourgeois and Jennifer Lukas-Bourgeois, the creators of the healthy indulgence brand, Lekkco

  • Bram and Jennifer explain the marketing research behind the Lekkco flavors and share their favorites

  • Jennifer shares insight from working on Red Bull’s marketing campaign and bringing their product to the United States

  • Bram talks about the importance of getting the timing right when you’re introducing a new product to American consumers

  • At what point did Bram and Jennifer decide to launch Lekkco together?

  • Why 99 percent of food companies fail

  • Lessons learned: scaling in the early days of Lekkco

  • The method they used to improve their brand story when they first brought their product to stores

  • Finding brand ambassadors, the value of word of mouth, and where you can buy Lekkco

In this episode…

Have you ever wished you could have chocolate with every meal and not feel the slightest bit of guilt? Well, that day has arrived. You can now enjoy your favorite dark chocolate flavor as a spread. And this healthy indulgence is vegan, low in sugar, and has no nuts, gluten, or dairy. Thanks to Bram Bourgeois and Jennifer Lukas-Bourgeois, who found a way to bring a Belgian tradition to the United States.

Since they launched Lekkco back in 2017, when they sold their first order to a family-run deli in Skokie, Illinois, Bram and Jennifer have managed to expand their market reach dramatically. Their products are now available at large retailers in 42 major cities throughout the United States. However, they’ve made some missteps along the way and are here to share what they’ve learned.

In this episode of Inspired Insider, Dr. Jeremy Weisz is joined by Bram Bourgeois and Jennifer Lukas-Bourgeois, the Co-founders of Lekkco, a Belgian-style chocolate spread brand. Together, they explain what inspired them to create their dark chocolate spread, how they expanded their product line, and what they learned from Red Bull’s marketing campaign. Plus, they offer some helpful tips for developing a brand story when you’re first starting out.

 

Watch the episode here: https://www.inspiredinsider.com/bram-bourgeois-and-jennifer-lukas-bourgeois-interview/


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