Match beers to customers with ESTER’s Flavor Intelligence Platform

Feb 18, 2021

ESTER, the Belgian-born Flavor Intelligence Platform now with a location in New York City, is debuting an Early Adopter Program for craft breweries, wineries, and retailers near and far. This means its Flavor Intelligence Portal and independent chemical as well as sensory panel testing is now available for breweries and wineries at its most affordable rate.

ESTER’s Co-Founder and CEO Jean Van Damme was struck by the gap between retailer’s focus on customer needs, and the lack of information about their preferences.

“It has become my life’s work to understand and bridge that gap, and to leverage our knowledge to drive innovation that levels the playing field for all businesses of all sizes in the space,” he says. 

What is it? This new program, already adopted by regional players Sierra Nevada, Boston Beer, Deschutes Brewery, and Craft Beer Cellar, empowers producers and retailers to target new customers based on the most comprehensive flavor analysis available today. 

How it works: ESTER’s comprehensive scientific approach analyzes 250+ chemical compounds, product packaging, and sensory analysis from it’s trained specialized panel. Brand data is then mapped within the proprietary ESTER recommendation database including other leading brands worldwide. This unbiased technology matches customers to beers and wines that they are predisposed to prefer based on authoritative and sound sensory insights, eliminates unconscious bias, and delivers personalized recommendations more likely to reward the end customer.

Early adopters of ESTER have access to the world’s most comprehensive analysis via the continuously updated producer portal, with the capability to download the raw data using the current functionalities available free for life.

The lowest introductory rate of ESTER’s Early Adopter Program will apply to the first 250 beer or wine brands signed up.

 

Source: https://www.craftbrewingbusiness.com/news/match-beers-to-customers-with-esters-flavor-intelligence-platform-early-adopter-deal-going-on/?utm_content=154839409&utm_medium=social&utm_source=linkedin&hss_channel=lcp-11833915


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