Last month, Godiva appointed Afridi as its new CEO after she served as interim chief executive for two months, according to the company's statement. Afridi's leadership team developed a three-year strategy to seize new opportunities through the company's omnichannel structure.
In 2019, Godiva said that it would open up to 2,000 cafes around the world within six years. The cafes offer products beyond chocolate such as baked products, sandwiches, and coffee.
The company launched an initiative in 2020 to support NGOs that align with the company's values. The Lady Godiva Initiative selected five nonprofit organizations that received a $25,000 grant each to continue its work in women empowerment.
Godiva has around 5,000 chocolatiers in 100 countries worldwide.
Source: Business Insider